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Who are professional products sold to?

General public

Licensed industry professionals

Professional products are typically higher quality and require specific knowledge and training for use, making them most suitable for licensed industry professionals. The general public may not have the technical know-how to use these products properly, beauty school students are still in training and may not have the experience yet, and online shoppers may not have access to the necessary training and education to properly utilize professional products.

Beauty school students

Online shoppers

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